As an organisation looking for market share, you need to communicate and engage. The more your customers and staff understand and identify with you, the easier it is for them to work with you and the longer your relationship will last.
However, many companies take an ad-hoc approach to their marketing and communication efforts, ending-up with a bit of this, a bit of that, and a lot of gaps in between. That’s not a good idea, it makes it hard to measure what’s working, wastes time and money and often leads to confusion. Instead, let me work with you to develop a clear communication strategy, choose the most appropriate media to deliver your message and then design the complete experience. Along the way, we’ll get to know each other, improving the chances of success for everyone — you, me and your customers.
- You’ve got a new business, product or service and need to communicate.
- Your website isn’t reaching enough of the right people.
- You’re thinking about a digital marketing campaign.
- Your marketing efforts need pulling back into focus.
- Your website doesn’t work well on mobile devices.
(by 2013 mobile phones will have overtaken PC’s as the most common web access devices worldwide)
- Your website isn’t converting enough visitors into customers, perhaps we need to look at those calls to action.
- You’re marketing budget has been cut and you want to make sure that what you do spend is worthwhile.
How does it work?
You’ll usually have a good idea of what you’re looking to achieve and how you want it done. I’ll take all this on board, digest it and then start asking questions. We’ll have a meeting or two to discuss what’s required and then I’ll produce a schedule detailing tasks, time-span and costs. If everyone is happy I’ll start working up some ideas and produce a set of visuals for your approval, before going on to finished material.
Over the years I have worked on a variety of projects ranging from branding and corporate ID, through to advertising, brochures, exhibitions, website design, user guides, GUI graphics and illustration. I also have a reliable network of colleagues to call upon for specialist services such as website construction, technical writing and photography. My business is small and flexible, meaning I’m never more than a phone call away. I’m happy to work as part of your team, independently, on a project by project basis or a daily retainer. The important thing is to get your communication on the right track as soon as possible, producing the results you expect and helping to grow your business.